diPietro Todd is proud to annouce that we are one of the first salons on the West Coast to launch this amazing new innovative product by L'Oréal Professionnel. INOA, which stands for, innovation no ammonia, is the first premium professional hair color product of its kind. Besides being ammonia-free INOA's performance is incredible: it delivers fast and vibrant permanent hair color, with exceptional shine and added softness.

BENEFITS OF INOA

• UNCOMPROMISED COMFORT
  INOA is virtually odorless, is non-irritating on the scalp and the color develops faster than traditional hair color.
• SUPREME RESPECT FOR THE HAIR
  INOA respects your hair's essential amino acids and lipid balance as well as leaving hair with a softer touch.
• INFINITE HAIRCOLOR POWER
  INOA offers an extensive pallette of vibrant and luminous cool and warm shades. The color is exceptionally even from roots to ends and even covers up to 100% of gray hair.

Click here to visit the L'Oréal Professionnel Inoa website.